hello!

It's with a mix of emotions we share the news that we have decided to close Northern Brights.

 

It hasn't felt the same for a while now and I think we know in our heart of hearts that this is the right decision. 

The way people are shopping has changed so much over the recent years and we now find ourselves in a completely saturated market, with social media algorithms we will never fully grasp as they constantly change. To be seen we have felt that we have needed to shout louder and post content constantly which is not something we enjoy or feels authentic to us, we felt we have lost ourselves a little along the way.

 

Makers markets are no longer the same, family time is being compromised from hours spent working late into the night and weekends on creating hand printed, unique products only to be lost in the sea of corporate businesses who we just cannot compete with.

 

We have poured so much love and passion into our little business over the last 7 years, raised money for some incredible charities and felt so much joy from seeing so many people wearing our brand, we will always be so grateful and proud that we did it and hopefully put a few smiles on faces along the way! We have had the best time working and building this little thing together and hope to look back with fondness rather than sadness, knowing that we set out doing something we wanted to do and achieved it!

 

We want to thank you from the very bottom of our hearts, your support has meant the world to us and we are truly grateful.

 

We will be honouring any unused vouchers and also giving you a final opportunity to shop with us until Friday 14th Feb.

 

We will also be having a final closing down sale from all the stock we have leftover.

 

Thank you for being part of our adventure and for all  the memories made...

Onward and upward, over and out 

 

With love and northern brightness,

Jess & Han xxx